Back to Thinking

Adoption Begins With Seeing.

Alex Del Castillo

April 29, 2026

A modern office facade with narrow dark windows set into a repeating concrete grid.

Core Idea

The first constraint is often not policy or intent, but whether people inside an institution have actually seen the new boundary of what can now be built.

I had a conversation with a neighbor recently that stayed with me longer than I expected. He works inside a large European industrial company, the kind of organization where decisions are deliberate, systems are interconnected, and change tends to move carefully for good reason. We were standing in the backyard talking about work, about how things were evolving, and eventually about artificial intelligence. The conversation was not particularly technical. It did not need to be.

He described the current state of AI inside the company in simple terms. There are pockets of activity. A few individuals, usually in technical roles, experimenting at the margins. A broader rollout of tools like Copilot, used mostly as better chat interfaces. Beyond that, very little that has meaningfully altered how the organization itself operates.

None of that was surprising.

What stayed with me was what happened when we moved from the general state of the company to the specifics of his own role. He began describing what he needs to understand day to day, the signals he tracks, the information that matters, and the outside developments that could affect the company across supply chains, policy environments, and strategic relationships. It was the kind of work that, in another setting, could justify a dedicated internal function.

As he spoke, I found myself thinking a very simple thought: this could be built in a morning.

Not as a transformation program. Not as a formal enterprise initiative. As a working system. Data ingestion, filtering, synthesis, and structured briefings, all configured around his specific needs and all capable of making him, and by extension his team, materially better informed each day. The gap between what he needed and what could now be built was not especially large. In fact, it had become small enough that it was almost invisible. And yet it had not occurred to him that such a thing was even an option.

That, increasingly, feels like the real issue. Much of the current conversation around enterprise AI begins too late in the sequence. It begins with governance, procurement, security, and formal deployment. Those constraints are real, and serious organizations have good reason to care about them. But they are often not the first constraint. Before anything can be governed, someone has to imagine it. Before procurement can slow a decision, someone has to see that there is something worth procuring, or building, in the first place. Before security becomes the question, there has to be a concrete use case that makes the effort feel necessary.

Most people inside large organizations are still working from an older and, for a long time, perfectly rational model of how systems get built. If something useful or important needs to exist, it usually implies months of coordination, a formal project structure, a defined team, budget approval, and movement through familiar institutional channels. In many settings that assumption still holds. But it no longer holds with the consistency it once did. Under the right conditions, a single individual can now move from idea to working system in hours. That system may not be polished, hardened, or ready for enterprise-wide deployment. But it can be real enough to solve a problem, improve judgment, or change how work gets done.

This creates a quiet asymmetry inside organizations. A small number of people have direct exposure to what these systems can do and to how quickly they can be assembled. Because they have seen that shift firsthand, they begin to think differently about work. They are more likely to test ideas, build rough systems for themselves, and improve their own environment without waiting for a formal mandate. Most others, however, are still operating from an earlier reference point. They are not always resistant. More often, they simply do not have a mental model that would make this kind of action feel available to them.

The issue is not always opposition. Often, it is uneven exposure.

That distinction matters because it changes the order in which organizational questions now appear. If useful systems can be built at the individual level, then some portion of that activity will happen outside formal structures, not out of defiance, but out of practicality. Someone who needs better situational awareness or more structured research support does not necessarily need to wait for an enterprise program to provide it. Under certain conditions, they can assemble something themselves. Only after that do the more familiar institutional questions arrive. Is it secure? Is it governed? Where does the data live? How should it be integrated? Those questions matter. But they increasingly arrive after capability has already been demonstrated in a smaller and more local form.

If there is a practical implication here for leaders, it is not simply that they need better policies or faster procurement, although they do. More immediately, they need broader exposure across the workforce. In my experience, this does not primarily require abstract strategy language or elaborate training programs. It requires something simpler. Put a system on a screen. Start with a real problem. Describe the task in plain language. Build something in real time that responds to it clearly enough that the connection between need and output becomes obvious.

Once that happens, the conversation changes.

People stop speaking about AI as a distant category of technology and begin asking what it could do inside the actual work they are responsible for. And once those questions begin to surface, the institutional discussion becomes more concrete. Governance stops being theoretical. Procurement stops being abstract. The organization is no longer reacting to a general idea. It is responding to a visible capability.

Later that same evening, mostly out of curiosity, I tried a small experiment. I recreated in simplified form the kind of capability we had been discussing. The inputs were straightforward, the structure was not especially complex, and within a couple of hours it was functional. It could ingest information, organize it, and produce something close to the type of situational awareness he had described. It was not production-ready, and it was not connected to enterprise systems. It would have required refinement, validation, and careful handling before it could be used in a formal setting.

But the threshold had already been crossed. The thing existed.

That matters more than it might seem. If something useful can be built quickly enough that it no longer feels like a major undertaking, then the assumptions surrounding adoption begin to change. The problem is no longer simply whether an organization has access to the relevant models or tools. In many cases, it already does. The problem is whether enough people inside the organization have seen what those tools now make possible in practical terms. Until that happens, adoption does not always stall at governance or procurement. Often it stalls before those processes are even engaged.

There is a tendency to say that large organizations are behind, and sometimes that is true. But I do not think it is always the most precise description of what is happening. In many cases, these organizations are operating exactly as their structures and histories would lead one to expect. They are not refusing reality so much as responding to it with assumptions that were built for an earlier period and have not yet adjusted to the current one. The more precise problem is that much of the organization has not had direct enough contact with the new boundary of what can now be built, by whom, and how quickly.

The near-term divide that matters is not simply between companies that have access to AI and companies that do not. It is between people who have seen what can now be built in hours and people who still assume that useful systems require months. That difference, at least for now, is enough to shape the pace of institutional change.

That is why I think the first step in adoption is not approval, procurement, or even strategy. It is sight. Once people see clearly that a useful system can be built quickly around a real need, the older assumptions begin to weaken and better questions begin to follow. The organizations are not always behind. Often, they have simply not seen enough yet.